Larry Worden is the Principal of IVD Logix, which he founded in 2017. Larry has extensive experience in the field of medical/scientific marketing research, both on the client and consulting side of the business.
"As a professional with 40 years of experience, my primary focus is on in vitro diagnostics. Although no longer involved in the day-to-day management of Market Diagnostics International (MDxI), the company I co-founded in 2006, I maintain an ownership interest with exclusive access to MDxI’s IVD Insights™ and IVD LabFile™ databases to serve the needs of our IVD Logix clients."
Lucy is an experienced professional with an over 30-year career in Life Sciences and In Vitro Diagnostics commercialization. She has a strong background in Molecular Diagnostics, Immunodiagnostics, and Sequencing markets and program management. Most recently she served as Senior Director of the Diagnostic Program at Singulex, Inc. with prior positions as Business Segment Leader, HPV at Hologic and International Business Leader, Microbiology at Roche Molecular Systems.
Mark specializes in multi-lingual market research with a proven ability to quickly master complex and highly technical subject matter. He has over 25 years of experience conducting international business-to-business and international development market research projects worldwide. He routinely conducts multi-lingual, face-to-face and telephone/web conference interviewing with senior level IVD respondents in English, French, German, Spanish, Italian and Portuguese.
Breanne supports various IVD Logix projects with secondary research and market modeling skills. She has held various international product development and marketing positions with Roche Molecular Systems in the US, Canada, Singapore and Switzerland. She has a Bachelor of Science degree in Biochemistry and Cell Biology and a combined MS/MBA degree from the Claremont Graduate University
Cate has been working with IVD Logix since 2018 as a Project Manager and is back to her market research roots. She has more than 20 years experience in strategic planning & market assessment, finance, marketing research, sales, marketing and investor and public relations in pharmaceutical and medical device companies. She has worked for companies such as Johnson & Johnson, Abbott Laboratories, Nucryst Pharmaceuticals, LaVoie Strategic Communications Group and UMass Medical School. As a hospital representative she formed strong relationships with physicians in key specialties like infectious disease.
She has an MBA in Finance from the University of North Texas and a BS in English from Eastern Michigan University.
Our microbiology respondents often ask whether she is related to Cary or Blair who modified Stuart's Media in 1968 to create the widely used Cary-Blair media that supports the transport of enteric bacteria, but unfortunately, the answer is no. She is, however, a great addition to the team! Carrie has spent most of her marketing career in the technology consulting world in program planning, market and competitive research, brand management, event management and project management. She has her MBA in Marketing Management from the University of Dallas and a BA in Psychology from Texas A&M University