Custom Study Techniques

Without research, introducing a new product is simply a roll of the dice. New product concept testing is a way to reduce the risks of failure – and improve the probabilities of success. IVD Logix has developed reliable methodologies for testing each aspect of the marketing mix, from in-depth voice of customer interviews to web-based surveys for detailed purchase funnel research or complex pricing studies using predictive modeling. 

IVD Logix offers the ultimate ability to ask "what if" questions to help guide decisions that lead to the most effective answers. Using a market simulator, we can run analyses on a number of scenarios, from product design and features to pricing. This capability helps clients understand the implications of decisions for effective planning. 

To make your company stand apart in an overcrowded marketplace, where customers have more choices than ever, you need a strong brand. The IVD Logix research team examines your existing brand and makes recommendations on how to improve your brand equity and loyalty. We have years of experience translating brand study data into detailed actions for your marketing plan. 

To make your company stand apart in an overcrowded marketplace, where customers have more choices than ever, you need a strong brand. The IVD Logix research team examines your existing brand and makes recommendations on how to improve your brand equity and loyalty. We have years of experience translating brand study data into detailed actions for your marketing plan.  

Advertising generally focuses on four areas: Creating awareness, aiding comprehension, developing conviction, and encouraging ordering/purchasing. Our research team assists you in measuring the returns in each of these areas through both qualitative and quantitative research. Whether relying on our recognition and recall research, opinion tests, or attitude and usage analysis, companies have turned to IVD Logix for valid and reliable effectiveness measurements. 

Advertising generally focuses on four areas: Creating awareness, aiding comprehension, developing conviction, and encouraging ordering/purchasing. Our research team assists you in measuring the returns in each of these areas through both qualitative and quantitative research. Whether relying on our recognition and recall research, opinion tests, or attitude and usage analysis, companies have turned to IVD Logix for valid and reliable effectiveness measurements. 

Before entering into a new market, it's best to know the environment. IVD Logix’ secondary research offerings show you who the key competitors will be and profile each of these competitors as well as their offerings. With our research, you will understand the market share, and what drives customers to (and away from) these products. 

IVD Logix offers a qualitative assessment of marketing communications, messaging, even product instruction manuals, to ensure you generate intended reactions and responses. Using one-on-one interviews and other techniques, we’re able to gain customer insights before you go to market to better ensure the success of your communication efforts. 

IVD Logix customer satisfaction research encompasses the entire customer experience, looking at interaction satisfaction as well as other aspects and drivers of your customers' satisfaction and loyalty. Leveraging an understanding of your customers' needs and the action elements driving your customers’ satisfaction, we help you establish, solidify, and maintain positive customer relationships, as well as build repeat business volume.

The IVD Logix approach to customer segmentation begins with an analysis of the detailed laboratory profiles in our unique syndicated databases as well as two additional valuable pieces of customer information: attitudes and values/beliefs. Contrary to standard customer segmentation that relies solely on attitudinal information about customers, adding customers’ values and beliefs allows you to better predict your customers’ behavior. 

• Professional interviewers typically have 20+ years’ experience working with health care and scientific professionals 
• Clients can monitor telephone interviews via the web and silently communicate with the interviewer via online chat 

• Group moderators have up to 30 years’ experience with scientific and medical professionals, clinicians, and patients; extensive knowledge of the IVD market

• State-of-the-art, industry standard software suite enables sophisticated online surveys and use of multivariate statistical tools for market modeling and data collection 
• Survey respondents recruited by telephone and email campaigns in US and international markets 

• Extensive experience in compiling key project information from online, print, and other sources, including MDxI proprietary databases